Article vía socialmediatoday.

Some interesting figures to note:

  • In the U.S., only 10% of online consumers actually upload videos for example. These “creators” though, represent the elite group who power social content within these networks and it is their content that is consumed and shared within multiple networks.
  • the audience for their content is only growing with 68% currently defining the “Spectator” group, 19% in the “Collector” category and 33% commenting their way to “Critics.” Most markets around the world saw an increase in “Spectators” and this is likely to continue.
  • … overall adoption of social technologies has effectively reached saturation. 80% of people in the US engage with social media, which is equal to the number of people who text via SMS or  equivalent to the ubiquity of those who own DVD players

There is no such study done in the Singapore but I would assume that the relative proportion of social networking users in the various category should be similar. In education, we foresee our students to learn through being a creator/critic of knowledge using social media tools. However are we trying to force them to do something that is not natural to them? What is the role of social media in learning?